Title: Industry Marketing Manager 

Team/Dept: Brand Stewardship Services/Brand Stewardship 

Reports to: Director, Brand Stewardship Services 

Position Base: Portland 

Work Type: Remote 

Status: Full-time, Exempt 

POSITION PURPOSE 

The Industry Marketing Manager facilitates industry alignment through marketing programs, brand marketing education, and collaboration across established Travel Oregon programs. This position manages extensive cross-functional work with internal and external partners to strategically elevate and integrate departmental and agency goals and initiatives. They also work closely with the Brand Services Manager to leverage the Brand Services functional capabilities to achieve key program goals. 

JOB SCOPE 

Work performed by this position receives moderate supervision; the position has the flexibility to determine practices and procedures and contributes to the development of new concepts. It involves recurring situations with occasional variations from the norm and is moderately complex. Complexity is derived from a need to track and manage projects with multiple stakeholders and complex subjects, as well as to maintain a balance between being flexible and adhering to well-defined processes. 

Decisions are made within prescribed operating guidelines. The incumbent is not accountable for budget preparation or compliance and informally makes recommendations concerning both long-range operational and long-range strategic planning. Mistakes and errors in work may result in the incomplete delivery of projects, assets, or resources. 

ESSENTIAL FUNCTIONS/MAJOR DUTIES 

Marketing Program Development 

• Develop comprehensive marketing programs that align with and support tourism industry partners, including Regional and Destination Management Organizations (DMOs), the Oregon Wine Board, tribes, and other industry groups. Meet regularly with these partners to ensure their consumer marketing outcomes align with Travel Oregon's programs. Proactively coordinate with industry partners to provide guidance for leveraging opportunities, ensuring educational and marketing material resources are obtained as necessary. 
• Develop clear and strategic marketing communication frameworks for campaigns and projects as needed to support Travel Oregon’s 10-year strategic vision to deliver on priorities related to environmental stewardship, experiences, equity and economic impact statewide. 
• Develop strategies and programs that allow regional, DMO and industry partners to leverage and include local messaging crafted to directly support their needs within Travel Oregon’s advertising campaigns. 
• Provide technical assistance to partners on usage of marketing assets to create alignment, increase usage and amplify Oregon’s share of voice. 
• Compile campaign marketing toolkits for industry partners in collaboration with the Brand Services Coordinator 

Project Planning and Management 

• Establish project plans that ensure deliverables, budgets, and timelines are met. 
• Develop and coordinate project teams, defining roles and responsibilities, coordinating and leading project team meetings, creating and distributing agendas, capturing minutes, and tracking and following up on action items. 
• Monitor, track, and communicate progress related to project timelines and deliverables. 
• Manage and monitor marketing projects and program work as assigned, ensuring clear communication on objectives and deliverables from inception to completion. 
• Lead project team alignment and ensure all members are on board with delegated tasks. 
• Find consensus among differing opinions and create alignment to allow work to move forward
• Identify process improvements and enhancements that increase productivity and/or quality. 
• Anticipate project roadblocks and provide potential solutions to ensure completion on time, on budget and in alignment with Travel Oregon brand. 
• Adjust/revise project scope, strategy, and/or schedule to meet expectations and goals. 
• Work extensively across the agency to understand program needs and abilities to align marketing program deliverables to agency needs. 

Communication and Reporting 

• Conceptualize and develop a variety of written communications, presentations, reports, and other documents for internal purposes and external partners. 
• Present information on marketing campaign strategies and outcomes to varied audiences. 
• Contribute to the identification and reporting of holistic metrics that help assess marketing campaign effectiveness in reaching intended outcomes. 
• Track participation and support provided and follow-up upon completion. 
• Analyze usefulness of resources and make recommendations for future improvements. 
• Develop and maintain strong relationships across the industry and agency to inform relevant and aligned marketing campaigns. 
• Participate in meetings/planning/initiatives (individual, function, and agency-wide) to support  processes. 
• Perform all responsibilities in alignment with Travel Oregon’s stewardship lenses, community 

SUPERVISORY RESPONSIBILITY 

This role has no staff supervisory responsibilities; this role may direct and review the work of vendors. 

INTERPERSONAL CONTACTS 

Contact is normally made with others both inside and outside of the organization; a majority of communication is with internal contacts, both inside and outside of the Brand Stewardship department. 

A majority of communication with others occurs via face to face or in virtual settings and via email, while some occurs by phone. Confidential/sensitive matters are seldomly discussed. 

Actively participates as a member of the Partnerships Community of Practice by sharing best practices, seeking new information and knowledge, aligning with shared expectations and processes, and contributing to the development of an effective partnerships and outreach strategy at Travel Oregon.  Works closely with Destination Stewardship, Communications, Research and Strategists.   

COMPETENCIES 

Proficiency is required in Travel Oregon’s Foundational Competencies: 

• Active Listening: Full Attention | Sincere Interest | Appropriate Non-Verbal Cues | Suspension of Judgement 
• Change Agility: Adaptability | Resilience | Accepts Needed Change | Empathy | Fine with Ambiguity 
• Communicativeness: Transparent | Approachable | Multi-media | Frequent Communicator | Accessible | Right Medium 
• Composure and Self-Objectivity: Appropriately Expressive | Emotional Control | Performs Under Stress | Self-Aware | Knows Own Strengths & Weaknesses | Open to Feedback | Mindful & Present 
• Drive / Energy: Enthusiasm for Role | Understands Personal Motivations | Balanced & Healthy Lifestyle 
• Informal Communication: Good at Dialogue | Approachable & Accessible | Personable | Articulate 
• Initiative: Proactive | Responsible | Accountable 
• Integrity and High Standards: Honest | Reliable | Positive | Objective | Attention to Detail | Driven to Do Best Work 
• Learning Agility: Curious | Open | Learns Quickly | Rational 
• Organizing and Planning: Makes Best Use of Time | Efficient | Thinks Ahead | Imagines/Plans for Contingencies | Follows Up 
• Team Player / Sensitivity: Voluntarily Collaborates | Enjoys Team Rewards | Supportive | Inclusive | 
• Technology Savvy: Leverages Appropriate Hardware & Software | Stays Current with Relevant Technologies 

EDUCATION, EXPERIENCE, KNOWLEDGE, SKILLS, AND ABILITIES 

 Qualifications

• A bachelor's degree in marketing, business or related field OR any combination of education/coursework/training and work experience necessary to meet position requirements. 
• Four (4) years of professional experience in marketing and/or advertising in a business environment with experience managing and/or coordinating projects, with responsibility for ensuring deliverables and timelines are met. 
• Ability to organize and manage external stakeholders, workstreams, and interdepartmental teams effectively to produce and deliver desired outcomes. 

Success Attributes 

• Skill in developing and managing project budgets, schedules, and timelines with the ability to integrate business goals into project scope and deliverables and understand the impact of a project across various functions. 
• Experience/familiarity with brand marketing and developing marketing plans, with the ability to comprehend business needs and translate them into a business/project plan. 
• Experience/familiarity with the tourism industry.

JOB EFFORT AND CONDITIONS  

This position is designated as hybrid. The majority of essential functions are performed at an alternate workplace, as well as the central or temporary workplace. Business needs may require the employee to come into a designated workplace on a periodic basis.

While performing the duties of this job, the employee is regularly required to maintain a stationary position for long periods of time (sitting or standing); communicate with internal and external partners. The ability to use electronic devices to communicate, develop work products, and carry out responsibilities. When working at the physical office, the employee is required to move inside the office to attend meetings, access items, and use equipment, and occasionally move or transport items up to 15 pounds.

Work outside of normal business hours, including evening and/or weekend meetings and long hours during peak periods, is expected. Occasional travel, including overnight travel, less than 20% of time, is required for this position. Travel working conditions vary based on business reasons but typically include long periods of maintaining stationary positions (sitting or standing) and attending meetings and social situations. While traveling, the employee is required to move inside buildings, offices, and a variety of establishments to conduct business travel and meetings and move or transport items up to 15 pounds. Rarely, the employee is required to move or transport items up to 50 pounds.

Benefits

·      Accrual of 12 days paid vacation plus 3 days personal business leave and 12 days sick leave per year (8 hrs. monthly)

·      11 paid holidays, 3 days paid volunteer leave, and available paid bereavement leave

·      100% of health care premiums for core benefits (medical/dental/vision) for employee and family are paid by Travel Oregon

·      Optional health care and dependent care flexible spending accounts (FSAs).

·      After six full months of employment, participation in the Public Employees Retirement System (PERS), including generous Travel Oregon contributions with no employee match required; optional participation in a 403(b) account (Oregon Savings Growth Plan) is also available.

Equal Employment Opportunity

Travel Oregon is an Equal Opportunity Employer and does not discriminate in employment opportunities or practices based on race, ethnicity, national origin, ancestry, color, sex, gender identity or expression, sexual orientation, marital or parental status, pregnancy or childbirth, disability, age, religion, creed, genetic information, veteran status, or any other characteristic protected by applicable federal, state, or local law. We encourage and respect different viewpoints and experiences as being essential to the process of innovation. We strive to acquire, grow, and maintain a diverse and inclusive workplace that applies principles and standards equitably while supporting the needs and accommodations of the individual employee.

Consistent with the Americans with Disabilities Act (ADA) and federal and state laws, it is the policy of Travel Oregon to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. If you require reasonable accommodation in completing the employment application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please contact cheryl@traveloregon.com. Travel Oregon provides qualifying veterans and disabled veterans with preference in employment. Please review the following webpage on veterans' preference in state employment and indicate your status and submit documentation accordingly: https://www.oregon.gov/jobs/pages/veterans.aspx.