Research Manager - Tourism
[Posting closes Friday, 3/31/17]
The Research Manager manages Travel Oregon's research programs and effectively summarizes and interprets research findings such that insights can be translated into strategic decisions.
The successful candidate is an adept project manager who understands the areas of destination marketing, development, visitor services, and can effectively provide research support and strategic analysis for these functions. To get an overview of our current tourism research, please visit http://industry.traveloregon.com/research/. This position is based in our office in downtown Portland and reports to the Global Marketing Services Director.
Here’s what we expect you to bring to the table:
A minimum of three years of experience within in a dedicated research role (or equivalent education level) using applied research methodology and analysis techniques to reveal consumer insights and motivations. Experience in tourism research is preferred.
The proven ability to analyze qualitative and quantitative information and utilize data visualization techniques.
A Bachelor’s degree with marketing, consumer research or a statistics focus is required. Master’s degree is preferred.
Expertise building surveys in Survey Monkey or a similar online survey platform
High level computer skills, including proficiency using MS Outlook, Word, Excel, and PowerPoint required. Experience with Google Analytics and with Tableau, or other business intelligence software, strongly preferred.
The ability to represent the agency before the public at meetings and industry functions, including making presentations to a wide range of groups with the ability to communicate complex, research-related analysis and insights in an effective, easily understandable way.
An unfettered love of Oregon, its people and its places.
Travel Oregon offers an attractive benefit plan which includes medical, dental and vision insurance, retirement benefits, paid holidays, paid vacation and sick/personal leaves. Optional benefits include access to life insurance, long- and short-term disability, long-term care insurance, and eligibility for participation in the Oregon Savings Growth Plan.
The Research Manager develops and executes Travel Oregon’s research strategy to support the agency and Oregon tourism industry. This role manages the agency’s research programs and effectively summarizes and interprets research findings such that insights can be translated into strategic decisions. This role is fluent in the areas of destination marketing, development, visitor services, and sales in order to effectively provide research and strategic analysis for these functions. Additionally, this position is responsible for conducting consumer research, managing vendors and third parties contracts related to research, and the development of communication tools relevant to the dissemination of research findings to stakeholders.
Research Techniques and Presentation
Develop research strategy/determine the types of research needed to provide intelligence that supports decision making for Travel Oregon and its partners.
Organize data to allow for comparability and direct access for Travel Oregon staff and stakeholders. Create reports, presentations and summary documents from third party research with a point of view and strategic perspective helpful to Travel Oregon and stakeholders.
Collaborate with the Marketing Analyst to compile data that measures the effectiveness of marketing efforts and informs future Travel Oregon marketing strategies.
Maintain a database and organization system of confidential and public research materials on tourism, travel, and economic activity relevant to the industry.
Understand and verify Oregon economic impact calculations and provide direction to staff on veracity of such figures.
Maintain an understanding of best practices for both quantitative and qualitative research with respect to economic impact evaluation and measurement of consumer visitation for both domestic and international travelers.
Industry and Agency Support
Develop surveys that provide clear and meaningful consumer and industry insights to Travel Oregon utilizing Survey Monkey or similar survey platform. Provide in-depth analysis and recommendations to Travel Oregon teams based on survey results.
Serve as internal consultant for all research needs from other departments, managing projects and verifying that items such as economic impact and visitation measurements are consistently measured across studies.
Review research requests and proposals from other Travel Oregon studios, offering an expert opinion on the wisdom, feasibility, and value of conducting such research.
Develop and execute on ideas for research programs that support the Oregon tourism industry and serve the industry by acting as a resource/subject matter expert for research studies and findings. Develop tools to enable industry to access and utilize research.
Serve as project manager and oversee timelines, budgets, and deliverables for research projects.
Manage research vendor relationships and contracts. Evaluate third party research products, opportunities, and vendors, providing a point of view on their relevance for Travel Oregon programs and stakeholders.
Manage multiple projects/programs simultaneously and understand project priorities in the context of organizational and client needs and expectations. Collaborate with various internal departments as needed/necessary.
Represent and/or speak at public and partner meetings on behalf of Global Marketing Department and Travel Oregon.
Find and develop educational programs on research for presentation at the Travel Oregon’s annual Oregon Governor’s Conference on Tourism.
Daily contact and interaction with the Global Marketing Services team and other Travel Oregon staff, ensuring coordination of efforts.
Regular contact with tourism partners, destination marketing organizations (DMO), including Oregon’s seven regional DMO’s, chambers of commerce, convention and visitors bureaus and attractions across the state.
Manages contracts and relationships and has regular contact with Research and Business Intelligence vendors.
This role does not have direct reports but may supervise assignments and activities for the Insight & Planning Analyst, as appropriate.
This position receives direct supervision from the Director of Global Marketing Services who provides strategic direction, as well as policy guidance and review performance through conference and annual appraisals.
An education featuring a Bachelor’s degree with marketing, consumer research, statistics focus is required. Master’s degree is preferred.
A minimum of three years of experience (or equivalent education level) using applied marketing data mining and analysis techniques to reveal consumer insights and motivations and the proven ability to analyze qualitative and quantitative information and utilize data visualization techniques is required. Experience in tourism research preferred.
Ability to build surveys in Survey Monkey or a similar platform using logic functionality and developing unique links to allow for appending of data.
Proficiency using MS Outlook, Word, Excel, and PowerPoint required. Experience with Google Analytics and with Tableau or other business intelligence software strongly preferred.
Ability to track budgets.
Ability to communicate complex research-related analysis and insights in an effective, easily understandable way.
Experienced public speaker comfortable in large public settings.
Ability to comprehend business needs and translate them into a business/project plan.
Demonstrated customer service orientation and the ability to respond to expectations and requirements of both internal and external customers.
Excellent interpersonal and communication skills required to interact with vendors, industry partners, and Travel Oregon staff.
Excellent project management skills: capable of handling multiple projects simultaneously with a proven ability to meet deadlines.
Proactive, driven, problem solver with the ability to exercise independent judgment and meet performance standards with only limited.
Valid, unencumbered driver’s license with an insurable driving record or alternative means of transportation.
Ability and willingness to work hours beyond the standard daily or weekly schedule when necessary and to travel in Oregon and out-of-state, as needed.
Visual acuity sufficient to clearly read printed materials, operate a computer, and drive a motor vehicle.
Ability to hear sufficiently to receive, comprehend, and respond to verbal communication in any form.
Physical ability to lift and carry objects weighing up to twenty-five (25) pounds, using standard safety techniques.
Mobility sufficient to perform assigned position duties.
Manual dexterity sufficient to utilize standard office equipment in the performance of position duties.